• Manage technical aspects of key marketing systems
• Daily work with marketing automation, CRM, data services, and lead management methods
• Create, plan, implement and maintain KPIs
• Prepare and present KPIs on marketing and sales activities
• Analyze marketing and sales data
• Develop insights and make recommendations for improvement
• Monitor, manage and maintain data quality within the marketing database
• Evaluate new technologies to improve and optimize marketing and sales team performance